Its a rough and tumble, rag-tag bag of miscellany and confusion this world of antiques and whether at the lower end of the market or the fine arts end there are many pitfalls and mistakes made from both sides of the counter. So I thought a few tips might be in order. I do want to make it clear that I have been guilty of many of these mistakes myself, so I hope I am speaking from experience.
This is part one and aimed at sellers. Part two for buyers will come tomorrow. So for now, pull up a chair, pour yourself a cuppa and if you’re sitting comfortably…I’ll begin.
Whether you are a hobbyist or a full time seller, you are still “in retail” therefore standards and customer service shouldn’t be too far removed from the high street. A smart, fresh smelling you is much more appealing than a you with beer gut hanging out of holey trews, rodents in your beard and this morning’s egg stains on your jumper. (I do have a couple of people in mind here)
A gentle approach and smile works better than a scowl – and yes, customers can be frustrating (buyers please read on) but they are more likely to be persuaded by a friendly face: you can’t force anyone to let the bats out of their wallets but you can suggest how they might!
Presentation and knowledge is key. Junk hunters may not be put off by trays of rusty stuff tipped onto a table but most customers will be. Where appropriate, cleaning stock also helps – no-one wants to go home after a fair to have to soak their hands in bleach; cleaning also helps identify damage and/or provenance.
If you don’t know your stock how do you expect to sell it?
The words “erm, don’t know really” are a massive turn off. Clear pricing and general information will help to draw a customer in. You don’t have to wow them with your knowledge of what colour undercrackers Josiah Wedgwood was wearing when he threw that pot but a general date, range and background will always help (especially if, as we frequently do) you find yourself having to justify your pricing.
Pricing is another game to be sure. Sadly, there is an expected level of discount but know what your policy is and stick to it. If someone wants something enough, they’ll pay without you having to sacrifice your profits for a quick sale. If not, they are probably in the wrong place. Oh and don’t tell a potential customer what you paid for an item. Therein lies madness and unsustainable discounts. Sellers who under (or over) price are damaging to the rest of us.
Get to know your customers, someone who feels they are appreciated will come back and buy again. Talk about other things – the weather, cats, TV. Whatever! but build relationships with them and soon you will have a relationship with their portraits of the Queen (or President Lincoln etc etc)
Of course nothing is guaranteed but we can all help ourselves a little. We all have bad days when it seems no matter what we do, we can’t sell but we always have to keep striving.
To find out where we will be selling this year (after I have rehomed the shrews in my beard) check out our fairs and markets page or follow us on: